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Master in Operational Business Management - Major Marketing and Webmarketing

Diplôme visé par l'Etat

Master in Operational Business Management - Major Marketing and Webmarketing

The ESC Amiens Master in Operational Business Management Program is a diploma aimed at 5 years of higher education by the Ministry of Higher Education, Research and Innovation (MESRI) on the advice of the Commission d'Evaluation des Formations et Diplômes de Gestion (CEFDG).



The Master in Operational Business Management Program

The Business Operations Manager has the skills to manage a profit centre, any Business Unit or an agency.

This training also makes it possible to manage a marketing department, a sales department and to carry out management control missions.

Finally, the Business Operations Manager is also able to create his company, regardless of the sector of activity.

Informations pratiques

  • Back to school
    Septembre 2021
  • Admission
    A partir de janvier 2021
  • Time
    1 an
  • Rythme
    Initial formation
    Sandwich course
I apply to this formation I download the documentation

The Master in Operational Business Management Program aims to train a generalist executive in business management with a strong specialization in the following fields: Finance, Human Resources, Digital Marketing, Marketing and Business Development, International Business Strategy, Supply Chain Management, Engineering and Project Management.

The ESC Amiens Business Operations Management Program is available for Bac + 2 (MDOE preparation), Bac + 3 (MDOE 1) and Bac + 4 (MDOE 2). He trains all the company's managerial functions with a very operational purpose by targeting small, medium and large structures, in France and abroad.

Over a period of 2 years, on a classical initial or alternating basis (apprenticeship or professionalization contract), the student will be able to discover all the management sciences thanks to lectures, company cases, simulations and conferences given by professionals and our permanent teachers (including research teachers).


Year 2 - specialized in webmarketing (semesters 3 and 4)

The third year of the Management Program of Operational Business Management, initial or alternating webmarketing training, begins with research modules to prepare you for your applied research thesis (MRA).

You then get to the heart of the matter and start your specialization or major modules.

A mandatory 6-month internship is to be validated during this year.

Major Marketing and Webmarketing

Common core:

- Intercultural Management
- Crisis management
- Creativity management
- Team management
- Storytelling
- Management control and performance management
- Knowledge management
- Global risk management

Specialization modules :

- SEO techniques (SEO, SEA, SMO)
- Email marketing and CRM
- Internet advertising, display and affiliation
- Community Management
- Design and management of an application
- Social networks and market place management 
- Mobile and social video marketing

Alumni portraits


Gérant de ABC Netmarketing et Responsable du MBA Marketing & Communication de l’ESC Amiens


Benjamin GREBET
Directeur Banque Privée Crédit Agricole Picardie


Conseiller en Gestion de Patrimoine Allianz Expertise & Conseil


Analyste Marketing Excellence pour SANOFI (Arabie Saoudite)
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